It has been almost ten years since the world met in Paris and finally agreed to take climate disaster prevention seriously. But while there is a consensus on the structural economic reforms needed to transform sectors like energy, transport, and agriculture, the pace of investment is insufficient. On the contrary, governments are struggling to provide an adequate response to an increasingly evident and severe climate and ecological crisis. Many governments have proposed strong measures against climate change, but these often generate social backlash, as they are perceived as unfair and inequitable. Many see policies that pit the old against the young, cities against the countryside, or the Global North against the Global South. These controversies find fertile ground on social media, where they thrive and degenerate into a hell of misinformation, inflammatory rhetoric, and polarization.