The trend of personalized cups at festivals emerged with the intention of eliminating single-use plastics and reducing their environmental impact, but, according to the latest study by the Rezero Foundation, it has ended up becoming a new business model that contributes to pollution and environmental degradation.

This Thursday, July 3rd, coinciding with International Day Without Plastic Bags, Rezero celebrated its 20th anniversary with an open and participatory evening in the courtyard of the Museum of Mallorca. The event brought together around 100 people and also served as the venue for the 5th Rezero Balearic Awards, which recognize leading projects in waste reduction and the promotion of reuse, conscious consumption, and the circular economy in the Balearic Islands.