The president and CEO of Meliá Hotels International, Gabriel Escarrer, has assured that he expects Magaluf to have "the best year in history" in 2026 and has highlighted the transformation of the area in recent years. "I can assure you, very cautiously, that everything seems to indicate that we will have a great tourist season and Magaluf will have the best year in history," he said this Wednesday at the inauguration ceremony of the second phase of the Gabriel Escarrer Julià promenade.

The president and CEO of Melià Hotels, Gabriel Escarrer, called for a reluctance to attack tourism, an industry that "creates wealth" and generates "quality employment." In social media posts reported by Europa Press, Escarrer referred to what he called "irresponsible anti-tourism campaigns by some" that, in his opinion, instead of contributing to improving the management of the sector, prefer to "demonize and harm it."