The Spanish real estate subsidiary of American magnate Warren Buffett, Berkshire Hathaway HomeServices Spain, is marketing a development of ten housing Luxury properties in the Jonquet neighborhood of Palma, with prices ranging from 1.5 to 8.5 million euros.

Finding a home in the Balearic Islands has become a fierce race for those looking for affordable properties, whether buying or renting. Having to be the first to visit, missing out on a chance because someone else has offered a higher price, and having to make a decision immediately to avoid seeing a house they can afford slip away are some of the situations faced by those on the hunt for a place to stay. So, it's no longer just about finding a home; you also have to deal with the anxiety of knowing that if you come in second, you probably won't get it.

The tourist overcrowding in Sóller and the arrival of thousands of foreigners year after year has led some of them to decide to buy homes in the town. According to sources from SOS Sóller, there are about twenty real estate agencies in the vicinity of the town square. At the time of writing, the cheapest house listed on the Idealista website costs €255,000, but it only has 52 square meters. It's a third-floor apartment with no elevator. In this context of neighborhood tension due to the problems that Sóller's reputation entails, a local real estate agency has celebrated selling a house to a resident. Real estate agency Tolo Oliver has hung a sign in a window of the residence, which reads: "Sold to people from Sóller, as it should be."

Real estate agencies are dream factories: like Hollywood, but smaller. Or we can consider them, depending on how you look at it, a first step toward living the way Hollywood stars are supposed to. It's curious that, in the age of social media and algorithms, real estate agency windows still display photos of the type they sell: houses, apartments, and building plots (an adjective that has lost much of its meaning because now almost all of them are buildable). But these windows must be effective, because they achieve what they want, which is to attract attention. This is at least the effect they give when we see people stop in front of these windows and open their eyes for a while, sometimes for a long time, in front of the advertisements, which are generally A4 sheets hung on the glass with a suction cup. The sheets in question usually have a printed photo, as well as the main details of the property for sale: location, square footage, room layout (if there is more than one, per room), amenities (if there are any in the house or in the area), and, of course, what everyone wants to see, what everyone wants to know and understand: the price. And this is where a truly important change has occurred.

Rationalize the biggest purchase of a person's life. This is the maxim of a personal shopper real estate, a fairly unknown professional profile that has a single objective: to defend the interests of the buyer. One of them, Jordi Clotet, co-founder of Nexitum, publishes The 7 doors to buying your home and getting it right, having visited more than 15,000 apartments throughout his career and participated in 6,000 sales. Here's some of the advice he gives.