"I have been to all five continents, but I have never forgotten my roots." Tomeu Català Barceló (Vilafranca de Bonany, 1941) received on Saturday the highest distinction awarded by his town. The founder of Projecte Home Balears was named favorite son in a massive act at the Plaça Major, where he vindicated roots, personal commitment, and the importance of walking accompanied. "The fact of having and living one's own roots gives you strength to continue working and helps you find meaning in what you do from the depths of yourself," Català stated. In front of his neighbors, he added a call: "If you have good roots, do not be afraid. Be who you are."

In Vilafranca de Bonany, the first weekend and the day of the Melon Fair and Festival, in the square that bears his name and surrounded by his friends, the representatives of the City Council and his fellow citizens. The setting could not have been better to discover and inaugurate the bust of Tomeu Penya, a sculpture that will remain forever in the center of his hometown. The bronze sculpture was a surprise gift from the businessman from Llubí, Tòfol Rosselló, a close friend of Penya since childhood, ever since they studied together at La Porciúncula.

One of the successes of neo-festivals in maintaining vitality lies in their capacity for reinvention and their spirit of irreverence. This is, once again this year, the case of Sa Revolta in Vilafranca de Bonany. This year, the collective has once again shaken up social networks and the town with the release of a promotional video clip that directly parodies the figure and style of urban superstar Bad Bunny.

Vilafranca de Bonany will kick off the Book Week in the municipality with the celebration of the II Poetic Marathon, which will take place on Friday, April 17, and Saturday, April 18, at Restaurant d’Eliss (Ctra. Palma, 29).

An 80-year-old woman died early Friday morning in a fire caused by a brazier in her home in Vilafranca de Bonany. According to the SAMU (Emergency Medical Service), the incident occurred shortly after 5:09 a.m. when authorities received a call reporting that a woman was trapped by a fire in her home, located on Amargura Street in the town of Pla de Mallorca.

From the town square to the council chamber, from local festivals to municipal debates, the Pla de Mallorca is built day by day, town by town. Throughout 2025, the events in the 14 municipalities and the Commonwealth have painted a diverse yet shared picture of a region facing structural challenges while keeping its identity alive.

Vilafranca is celebrating its Melon Festival and Fair these days with an extensive program that began on Thursday with one of the highlights (pun intended) of the program: the traditional melon eating contest.

The Demon of His Revolt of Vilafranca, Boio, is retiring after 10 years. Guillem Mas Barceló made his final retreat on Saturday during the Diada Revoltera, and in the early hours of Sunday, August 3rd, he will experience his final Revolt as a demon.