Speakers know that words are rarely innocent. We are fully aware that we use them loaded with social values and connotations that we have learned throughout our experience as members of a linguistic community. For many of us, the word ‘estaca’ no longer solely designates a stake driven into the ground and has become, with Lluís Llach's song, a symbol of the collective will to overcome oppression. The social and emotional meaning of the word ‘estaca’ therefore goes far beyond its strictly literal meaning.

Affordable housing, a shift in the tourism model, sustainability, major infrastructure projects... The politics of empty promises knows no political affiliation, and every institution makes grand announcements that never materialize. Seeking headline-grabbing impact has become a governing strategy, and we find ourselves facing political leaders who confuse rhetoric with action. Faced with structural problems, we are presented with promises of immediate impact as a solution. But the complexity of reality ultimately undermines these promises. "With social media, traditional media outlets don't control the media agenda as much, which creates a need for constant communication," comments political scientist Guillermo Bezzina. Every organization has its communications department, whose mission is to "dominate the news agenda," sometimes to "cover up a lack of political action." "If you don't communicate, it seems like you're not doing anything. But many things are long-term, and it's difficult to implement a flagship policy within a single legislative term," he adds, also emphasizing that this situation is not unique to the Balearic Islands but rather a general trend.

Content creator and trainer in audiovisual techniques and narratives Marta Fernández believes that the person who invented thescroll –swiping up, down, or sideways with a finger on a screen to see more content– is something he regrets. This technique, which allows users to view a large amount of content in a short time, has affected citizens' attention spans, which are now "very short because we've become accustomed to endless consumption," according to Fernández. "We're not even capable of reading a book," he laments.

Aina Benítez met the director of I know more than you From IB3, Àngel Aguiló Palou (Palma, 1980), when they were fourteen years old, at the Joan Alcover secondary school in Palma. They repeated a year. "We repeated because we were lazy, but I don't think either of us would change it. That repeater year was a lot of fun," recalls the communicator's friend, who has more than 25,000 followers on Instagram.