10 If you conduct a survey and ask how important music is to citizens, you will probably receive passionate responses and end up with the general impression that music is very important to many people. In fact, some will assure you that music accompanies them all day long, and others will tell you directly that they could not live without it. Money is invested by these same people in a cultural asset that is so important to them, whether in physical or digital format, concert tickets, or a subscription to some social media service. streaming, you'll probably pick up a fair number of uncomfortable expressions like 'ehhhh', 'uhhhh' and even the occasional 'ahhhh'.

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