"I have been to all five continents, but I have never forgotten my roots." Tomeu Català Barceló (Vilafranca de Bonany, 1941) received on Saturday the highest distinction awarded by his town. The founder of Projecte Home Balears was named favorite son in a massive act at the Plaça Major, where he vindicated roots, personal commitment, and the importance of walking accompanied. "The fact of having and living one's own roots gives you strength to continue working and helps you find meaning in what you do from the depths of yourself," Català stated. In front of his neighbors, he added a call: "If you have good roots, do not be afraid. Be who you are."

Projecte Home Balears attended nearly 3,200 people in 2025, the highest figure in its history. According to the annual report presented this Thursday by the organization, the number of users increased by 4.8% compared to the previous year, with alcohol and cocaine as the main reasons for starting treatment.

"People think you do it because you want to, that you drink five beers in a row because you like it. Because of that, it's gotten to the point where I hardly ever go to bars or attend social gatherings where alcohol is involved." This is the testimony of Joan, a 32-year-old who began consuming alcohol uncontrollably during his university years in Madrid. According to the experts consulted, his story sums up the feeling of incomprehension that many people with addictions have, an experience very similar to that of those who live with mental health problems. "You feel empathy for someone with Alzheimer's, but not for someone addicted to heroin," says Joan.

Eroski and Projecte Home Balears presented today in Palma de Mallorca "What Color is Life?", the fifteenth edition of the summer charity campaign benefiting this organization that supports people with addiction problems.