"People think you do it because you want to, that you drink five beers in a row because you like it. Because of that, it's gotten to the point where I hardly ever go to bars or attend social gatherings where alcohol is involved." This is the testimony of Joan, a 32-year-old who began consuming alcohol uncontrollably during his university years in Madrid. According to the experts consulted, his story sums up the feeling of incomprehension that many people with addictions have, an experience very similar to that of those who live with mental health problems. "You feel empathy for someone with Alzheimer's, but not for someone addicted to heroin," says Joan.

Eroski and Projecte Home Balears presented today in Palma de Mallorca "What Color is Life?", the fifteenth edition of the summer charity campaign benefiting this organization that supports people with addiction problems.