10 An ad for a well-known deodorant brand delivers a dire warning to women—a woman speaking at some sort of gym with other women: if we don't use it, we'll have aged armpits, instead of strong, youthful skin. To prove it, she raises her arm and shows a smooth armpit, with no hair or flesh hanging around. The world may be collapsing, but I guess it's not a matter of arriving at the apocalypse with our armpits in shambles. I ask myself: who cares about the appearance of their armpits? I'm sure many people who care about so many other parts of their body do too.

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