Surely Miquel dels Sants Oliver wasn't referring to him when he lamented that Mallorcans had "such an accommodating attitude" and doubted their ability to embrace modernity. Josep Tous Ferrer, born in Palma in 1859, was exactly the opposite: a journalist, printer, editor, businessman, cultural and urban promoter, and enthusiastic about what were then new inventions, such as cinema, aviation, and the automobile. A true visionary whom we remember on the 75th anniversary of his death, on August 29, 1950.