Cuba, a destination in decline for islanders: "We cannot send clients into the eye of the hurricane"

Josep Genovard — Sat, 06 Jun 2026 14:55:50 +0000

For years, Cuba was one of the star destinations in the Caribbean for residents of the Balearic Islands. Its beaches, colonial heritage, culture, and close ties with Mallorcan tourism companies made it a regular choice for travel agencies. Today, however, the situation is very different. Vacation bookings to the island have plummeted, and the sector openly admits it no longer recommends it with the same confidence as before.

The Balearic Islands have already received almost nine million tourists during 2025.

ARA Balears — Mon, 01 Sep 2025 08:07:25 +0000

The Balearic Islands welcomed 8,990,482 tourists between January and July, a 3.2% increase. During their stay on the island, they spent €11.525 billion, representing a 4.8% increase compared to the first seven months of last year, according to data published this Monday by the National Statistics Institute (INE).

Ara Balears in English - tourist destinations

Cuba, a destination in decline for islanders: "We cannot send clients into the eye of the hurricane"

The Balearic Islands have already received almost nine million tourists during 2025.