The Magaluf Expanded Literature Festival takes place on a contradiction that is difficult to avoid. For four days, books occupy one of the great epicenters of mass tourism and binge drinking in Mallorca. They do so hand in hand with the hotel chain Melià, a company that is an exponent of 'balearization,' the export of the intensive tourism model first implemented in the Archipelago and transferred all over the world.

When someone thinks about going to a literary festival, they don't imagine they could leave with a tattooed arm or shoulder. The unknown in the equation is isolated when you add FLEM to Magaluf: the Magaluf Expanded Literature Festival, a festival that long ago stopped considering literature as an isolated discipline and has exposed it to coexistence with electronics, urban art, tattoos, podcasts, games, and even karaoke.

Reading a book on a toy surfboard in a wave pool at a hotel on one of the most overexploited beaches in Mallorca. This is how the sixth edition of the Magaluf Expanded Literature Festival, the FLEM, is being promoted, which will take place from October 1st to 4th in one of the world's epicenters of excess tourism. The hook is clear: literature can also be fun, and the FLEM has come to provoke and break the schemes of classic festivals, against academicism and against solemnity.

In addition to Helen Fielding, Pedro Mairal and Antonia VicensAmong many others, one of the protagonists of the new edition of FLEM, which will take place from October 2 to 5 in Magaluf, will be the painter Joan Miró. The arrival of ten lithographs from a series of twenty, linked to the poetry collection Wonders with acrostic variations in Miró's garden, by Rafael Alberti, in one of the rooms of the INNSiDE Calviá Beach hotel is the result of a collaboration agreement between the festival, organized by the Rata Corner bookstore and INNSiDE by Melià, and the Miró Mallorca Foundation, which was presented this Wednesday morning.