The group of companies on which the Mallorca Live brand is based, which includes, in addition to the festival, the Mallorca Live Nights and Es Jardí series, has received more than three and a half million euros from public entities in the last five years. Of these, more than two-thirds since 2023. Among the different contributions, which include sponsorships and grants, one of the most notable is that of AETIB, the Balearic Islands Tourism Strategy Agency, which since 2023 has allocated around half a million public euros to the Mallorca Live festival within the framework of a call for sponsorships for major cultural and sporting events.

At Mallorca Live, in reality, the music is secondary. This sensation, which is increasingly repeated when talking about festivals, becomes a certainty in the island case if one analyzes the financial architecture that sustains the events linked to the Mallorca Live brand. Above all, a festival that in two weeks will celebrate its ninth edition, rebranded as Mallorca Live Occident. The entry of new sponsors and partners into the new promoter La Isla & Co is the latest step in a path full of countless commercial movements that are difficult to follow and, above all, to decipher: the tip of the iceberg of a network of dozens of companies that move millions of public euros to turn culture into a financial asset.

Public investment in culture is not only legitimate, it is necessary. No country or society with the slightest collective ambition can leave culture exclusively in the hands of the market. Institutional support for cultural projects serves to guarantee plurality, access, social cohesion and external projection. But precisely because public resources are limited and come from all citizens, investment must respond to criteria of proportionality, transparency and general interest. It is here that the case of Mallorca Live raises alarms.

Mallorca Live today unveiled the latest additions to the lineup for its 9th edition. The event will return on June 12th and 13th, 2026, to the Mallorca Live venue in Calvià. Next year, the festival evolves with two days of pure energy, a great lineup, and a fantastic festival. closing party Headlined by French DJ David Guetta, the festival will place the island at the epicenter of the international scene, offering an enhanced experience that sets the stage for its 10th anniversary.

The singer Aitana has been the first artist confirmed for the ninth edition of the Mallorca Live Festival, in Calvià. The concert will be part of her new world tour, scheduled for 2026.

In addition to the €332,750 public funds that the company Mallorca Live Fest will receive for the design and production of Patrona, an event organized by Palma City Council that will take place this Saturday, September 6, and which will cause the closure of the Paseo Marítimo, the same company will have the right to "set up a merchandising point during the concert," to "contract" marketing, and "the sale of drinks and food," that is, to four additional sources of income, as stated in the tender documents, which do not state that any of them will entail a reduction in the contribution planned by Cort. Nor is it expected that there will be any type of return to the City Council in any of these cases, as is the case with similar events organized by other municipalities such as Felanitx.