"We must put restraint on the table. Now is the time to stop. It's time to set limits." These were the words of the president of the Council of Mallorca, Llorenç Galmés, in May 2024 at the press conference where he announced that the island institution would reduce the number of tourist accommodations in Mallorca. The announcement made it clear that the Popular Party admitted the island was saturated and, moreover, it perfectly aligned with the flagship measure that the president still intends to implement, despite being stalled: limiting the entry of vehicles. "The goal is to feel visited, not invaded," proclaimed the former island councilor for Tourism, Marcial Rodríguez, to reinforce Galmés's idea. With just over a year left in his term, the president has still not implemented any measures against saturation. In fact, Galmés's strategy against saturation is clear: make grand announcements while opening new markets to attract more visitors to Mallorca. The Balearic Islands are projected to receive over 19 million tourists in 2025, 13.55 million of whom will visit Mallorca. In this context, the Consell (Island Council) has signed agreements for new routes with airlines such as Etihad, which will operate three weekly direct flights from Palma between Mallorca and Abu Dhabi starting in June. In fact, the capital of the United Arab Emirates is a crucial connection point to Asia. Currently, connecting the Balearic Islands with the Asian continent requires a layover in Frankfurt. "Some people prefer to pay for a direct flight," says Pedro Fiol, president of the Balearic Islands Business Association of Travel Agencies (Aviba).

In his first New Year's speech as president, Francesc Antich spoke of the motto of the new progressive government: "Four islands, one country, no borders." Twenty-five years ago, when "one century was drawing to a close and a new millennium was beginning," he emphasized that "country" appeared "in capital letters." And he explained what exactly "building a country" meant. "These are very concrete things that all the citizens of these islands must share. It means designing reasonable growth that guarantees our present, but, above all, the future of our children. Building a country means relaunching the productive economy, the one that creates stability, and putting a stop to the speculative and unsupportive economy," he began before discussing other aspects. "Above all, it means combining efforts in areas of society that until now had been scattered, even forgotten," he added. The motto also supported a tourism campaign for the Balearic Islands that was meant to function as a whole and, at the same time, allow for the promotion of each of them.

Costitx Town Council has launched a new tourism campaign to promote local heritage and culture. Titled "Welcome to Costitx," the council has promoted a video campaign on social media and informational posters placed in different locations throughout the town.