10 Two years and a bit ago, the Popular Party won the elections in the Balearic Islands with a slogan its representatives repeated loud and clear: they wanted to import Málaga's cultural tourism model here. Mayor Jaime Martínez and his deputy, Javier Bonet, in particular, wanted to make Palma a "cultural city," like Málaga, which, of course, is also governed by the PP. I put the quotation marks in, because in reality, more than a cultural city, Málaga functions as a showcase city that attracts tourism with a supposed cultural appeal that ends up being a simple advertising operation, flashy but banal. Málaga, in fact, has specialized in hosting franchise museums, full of big names but devoid of artistic content, and with zero cultural value. A pretext to attract even more selfie and Instagram tourism.

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