Ara Balears in English - World Travel Market

Popular culture should be supported from Mallorca, not from London.

Joan Méndez — Fri, 14 Nov 2025 18:53:14 +0000

These past few days we've seen the Mallorca Council travel to the World Travel Market in London with demons to try and showcase our popular culture to the British market. But is it really necessary to folklorize our culture to attract tourists? And is it necessary to continue investing in tourism promotion when the Council itself promised it wouldn't?

The Balearic institutions are once again focusing on tourism promotion at the World Travel Market in London

Maria Llull — Tue, 04 Nov 2025 20:58:27 +0000

As the Government's Pact for Sustainability enters its second phase, focused on proposals for tourism containment, the Balearic Islands' institutions are once again concentrating their efforts on promoting the islands at one of the sector's most important trade fairs, the World Travel Market (WTM) in London. As every year, the regional government, councils, and municipalities have attended the event in the British capital to highlight the advantages of the Balearic Islands and present them as a cultural destination, a key message of the People's Party since it came to power in 2023.

Seven young artists from Mallorca are exhibiting at the Oxo gallery in London as part of World Travel.

ARA Balears — Tue, 04 Nov 2025 20:54:45 +0000

The Council of Mallorca has inaugurated the exhibition New Presences at the Oxo Gallery in London to introduce culture into tourism promotion. The exhibition will be open to the public for a week as part of the World Travel Market tourism fair and aims to promote emerging artistic talent from the island internationally, as explained by the island institution in a press release.