A sector that generates €807 million in added value annually and employs at least 3.2% of the total workforce in the Balearic Islands is no longer insignificant. According to the latest analysis by the Impulsa Foundation, the cultural and creative industry ranks seventh among the islands' productive ecosystems and, more importantly, "has enormous potential and is currently one of the actors that can contribute most to the necessary economic diversification," explains Antoni Riera, Professor of Economics and coordinator of the study.