Content creator and trainer in audiovisual techniques and narratives Marta Fernández believes that the person who invented thescroll –swiping up, down, or sideways with a finger on a screen to see more content– is something he regrets. This technique, which allows users to view a large amount of content in a short time, has affected citizens' attention spans, which are now "very short because we've become accustomed to endless consumption," according to Fernández. "We're not even capable of reading a book," he laments.