A new advertising poster entirely in German installed at Palma airport has once again ignited the debate about tourist overcrowding in Mallorca. The campaign, located on the facade of the car park building and visible from the main exit of the arrivals terminal, uses the slogan 'Was auf Malle passiert, wird auf Malle beglichen' ('what happens in Mallorca stays in Mallorca').

Palma tops the ranking of most sought-after destinations for German travelers to start 2026. This is according to data from the flight search engine Jetcost, which confirms a renewed surge in European end-of-year tourism and places the Balearic capital as the top choice for the German market between December 26, 2025, and 2025. Interest in traveling during this period continues to rise. According to Jetcost, flight searches for the end of 2025 have increased by 10% compared to the previous year, a trend that solidifies Christmas and New Year's travel as one of Europeans' favorite getaways. And, once again, Spain is positioned as the most searched country to start the new year, ahead of Italy, France, Portugal, and the United Kingdom. The weight of the German market

In this context, Palma stands out strongly. Besides leading the preferences of Germans, the city also occupies prominent positions in other markets: it is the eighth most sought-after destination for the British and French, the ninth for the Dutch, and the eleventh for the Italians and Portuguese. This data confirms the broad appeal of the Balearic capital beyond the peak season.

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