The European Union agreement with Mercosur It threatens small producers because it reduces, and even lowers, tariffs on imported products and establishes unequal conditions among producers. Faced with this, the farmers of the Canary Islands are not giving up and are looking for ways to combat the disadvantages the agreement entails, aiming to give a face to small-scale farmers and ensure the value of their work and the products they produce. But how are they doing it? With campaigns that highlight the importance of the sector, adapt to new consumption patterns, and appeal to young people.