I was listening to Catalunya Ràdio. In a discussion among young people, the kind that are common now and talk about social networks and influencers, they addressed a concept that is starting to gain traction even among what are now called ‘content creators’ and who in the past must have been called ‘people with a profile’ or simply ‘common folk’. The discussants said that even these very same ‘influencers’ who charge thousands of euros to publish posts where they slip us hidden advertising for clothing brands, cosmetics, and all sorts of products, are now apparently tired. They suffer from ‘digital fatigue’. One might think we're talking about itchy eyes, headaches, physical and mental exhaustion... But it goes further than that. They've grown tired of themselves and their peers. They can't take it anymore. There are already content creators who are fed up with having to create every day, and with every single thing they experience having to become original, entertaining content destined for the tedious enjoyment of today's scrollers.

“Everyone who comes to Mallorca and wants to take a typical souvenir: let them take a cyclist, there are many... To a whore's house, the bicycle!”. This is how Lluc Aparicio (@parisioproductions) ironically states in an Instagram video that has over 26,700 likes and nearly 10,000 shares. The publication accumulates hundreds of comments, some very harsh. “There are always people who get angry, but I don't want to pay attention to them. They criticize me if I talk about tourist saturation and also if I speak Catalan, but they are people who don't understand that I'm doing humor,” he explains.