Mallorca is taking steps to consolidate a tourism model that highlights what makes it unique: its culture, local talent, and the crafts that form part of the island's identity. Along this path, crafts are emerging as one of the key elements with the greatest potential to connect visitors, residents, and the island through authentic experiences. With this vision, the Council of Mallorca is promoting the Mallorca Artisan Fashion Route, an initiative that invites visitors to discover the island through its workshops, its creators, and the processes that bring to life pieces crafted with knowledge, time, and tradition. The aim is to connect the creativity and knowledge behind crafts with the people who visit the island. Today, tourism values ​​experience, quality, and distinctive, unique elements. And crafts are precisely that: the history of a territory, of its customs, transformed into art and presented in multiple forms.