There are flowers with a scent that's almost impossible to escape. And this story of a thousand fragrances begins with one of them, the jasmine that gave its name to the street in Vilassar de Dalt where Antonio Puig Castelló was born on October 19, 1889. His father, Simón, was a farmer who had done well selling potatoes in the United Kingdom and had been able to move to London. From the British capital, he returned with various products to import, among them perfumes from the French firm D'Orsay. From that moment on, despite episodes such as the defection of his first business partner in America with his secretary or the sinking of a ship loaded with his products by a German submarine, his surname has remained inextricably linked to aromas. Puig is today a company with more than 4.3 billion euros in annual sales, selling its products to more than 150 countries and hiding behind such globally recognized brands as Paco Rabanne, Carolina Herrera, Jean Paul Gaultier, Nina Ricci or Charlotte Tilbury.