Toni Bestard (Bunyola, 1973) has about twenty audiovisual projects under his belt, including the series Norats and Fúria and feature films such as Pullman, I Am Your Father and El perfecto desconocido. In 2017 he directed the short documentary El somni efímer, a piece that now closes the exhibition Palma, ciutat de cines, dedicated to the old cinemas of the City, which can be seen at La Misericòrdia. On the occasion of this re-release, he talks with ARA Balears about cinema, memory and new projects.

Palma's cinemas haven't always been promoted with digitally printed posters or illuminated screens. For decades, large hand-painted posters announcing the week's new releases adorned the facades of many theaters. Behind many of those monumental images was the same name: Rafael Ruiz. Now, his work is being brought back to mind with the exhibition Palma, city of cinemaswhich can be seen at the Misericordia cultural center. Among other historical documents, the exhibition includes original material from the poster artist and the documentary The ephemeral dreamDirected by Toni Bestard.