Public investment in culture is not only legitimate, it is necessary. No country or society with the slightest collective ambition can leave culture exclusively in the hands of the market. Institutional support for cultural projects serves to guarantee plurality, access, social cohesion, and external projection. But precisely because public resources are limited and come from all citizens, investment must respond to criteria of proportionality, transparency, and general interest. It is here that the case of Mallorca Live sets off alarms.