It has long been the case that the Balearic Islands have become a consumer postcard. At Palma airport, you can find a 'clever' advertisement from a car rental company that says: 'It’s pronounced ‘MA-YOUR-CAR’’. Three weeks ago, on the facade of the complex, there was also a giant advertising banner from the German financial group Sparkassen-Finanzgruppe. It promoted Wero, an instant payment application similar to Bizum. The slogan used had a double meaning: 'Was auf Malle passiert, wird auf Malle beglichen’ (‘what happens in Mallorca, is settled in Mallorca’). The phrase referred to the famous slogan of the US 'sin city': 'what happens in Vegas, stays in Vegas’. ‘Malle’, the substitute for Vegas, is a colloquial term widely used in Germany to refer to Mallorca as an emblem of excess tourism.