Toni Horrach is a historian and has a master's degree in Ethics and Democracy, but he has built a career on social media with Cas Horrach (@cas.horrach), a project that analyzes Majorcan identity through humor, parody, spontaneity, and with the accent of his native Campanet as its flag. He has accumulated over 35,000 followers on Instagram and over 15,000 on TikTok. In this interview, he talks about his beginnings, the conditions under which content creators work, and his view on current affairs.