The institutions of the Balearic Islands have acknowledged the impact of tourist saturation on citizens. However, the remedies to alleviate its effects are diverse, while the Islands are on track to reach 20 million visitors this 2026. In the case of the Palma City Council, the Fundació Turisme Palma 365 is committed to "improving the perception" that residents of the city have of tourist activity, with a strategy whose objective is to work on the "pride of belonging" of the people of Palma to their city, in the words of the entity's manager, Pedro Homar.

Although Palma has witnessed the most important anti-saturation protest in the Balearic Islands this summer, Cort is determined to attract more tourists from the United States and plans to carry out two major promotional actions in the North American country. The Palma 365 Tourism Foundation has awarded a contract worth 217,800 euros (including VAT) to the company Corporacion Comunicacion Iberoamericana Barcelo y Asoc. S.L. to carry out the "planning, organization, production and execution of a tourism promotion program aimed at travel agents specialized in high-value tourism from the North American market", according to the justification report of the tender available on the Public Sector Procurement Platform.