Although Palma has witnessed the most important anti-saturation protest in the Balearic Islands this summer, Cort is determined to attract more tourists from the United States and plans to carry out two major promotional actions in the North American country. The Palma 365 Tourism Foundation has awarded a contract worth 217,800 euros (including VAT) to the company Corporacion Comunicacion Iberoamericana Barcelo y Asoc. S.L. to carry out the "planning, organization, production and execution of a tourism promotion program aimed at travel agents specialized in high-value tourism from the North American market", according to the justification report of the tender available on the Public Sector Procurement Platform.