Merchants claim the tradition of gifting carnations for the Virgins and encourage buying them at local flower shops

ARA Balears — Tue, 20 Oct 2026 09:58:09 +0000

The Association of Florists of Mallorca, Pimeco, and the Mallorca Chamber of Commerce have launched a campaign to keep this popular custom alive and encourage citizens to buy flowers from local florists.

Ara Balears in English - florists

Merchants claim the tradition of gifting carnations for the Virgins and encourage buying them at local flower shops