Few professionals know the gears of technology and public management in the Balearic Islands with the perspective provided by four decades of experience. José Juan Novás –Pepe Novás, in innovation circles– has constantly crossed the border between senior management of private tech companies and institutional modernization. Now, from the coordination of the Science, Technology and Innovation Commission of the Cercle d'Economia de Mallorca, he has become one of the most authoritative voices when it comes to addressing the great challenge facing the Islands: how to transform our productive model through digitalization, sustainability and knowledge.