A few weeks ago Alba Tarragó He brought a smile to our faces—a slightly sad one, yes—with a piece about our New Year's resolutions. In it, he analyzed the explicit resolutions for 2026 made by a majority of social media users who had decided to openly "put themselves first."

If everyone fulfills their balance sheets and goals ofNew YearIn 2026, we'll be lonelier than ever. "This year, I've decided to prioritize myself," "I want to take care of myself," "I've resolved to learn to say no." I listen in amazement to this litany of mantras that floods my own mind. feed From Instagram. 2025 has been the year of the word 'narcissism,' a concept that until recently was banished from our vocabulary and which has been a godsend for finding a substitute for 'toxic.' If in 2024 everything was toxic, in 2025 everything has been narcissistic. And this abuse of the term is starting to stink, especially on the part of those who decide to put themselves first, above all else.