I've analyzed our New Year's resolutions: we're not doing well

2025 has been the year of narcissism. We've normalized being the most important person to ourselves. And if we've been focused on taking care of ourselves, prioritizing ourselves, and listening to ourselves, who has looked out for others? Individualism has become the antidote to all ills.

This 2026 we are headed towards narcissism, like the protagonist of Sick of Myself.
11/01/2026
4 min

PalmIf everyone fulfills their balance sheets and goals ofNew YearIn 2026, we'll be lonelier than ever. "This year, I've decided to prioritize myself," "I want to take care of myself," "I've resolved to learn to say no." I listen in amazement to this litany of mantras that floods my own mind. feed From Instagram. 2025 has been the year of the word 'narcissism,' a concept that until recently was banished from our vocabulary and which has been a godsend for finding a substitute for 'toxic.' If in 2024 everything was toxic, in 2025 everything has been narcissistic. And this abuse of the term is starting to stink, especially on the part of those who decide to put themselves first, above all else.

To confirm that it wasn't just a subjective perception, I decided to take screenshots of all these declarations of intent that are spreading like an infectious disease. And now my photo gallery looks more like a ebook of self-help. After analyzing some of these messages, I've concluded that there are three main trends. On the one hand, there are the people who thank themselves. These are the ones who believe their greatest achievement has been "not betraying themselves" and staying true to who they are, and who use concepts like "supporting oneself." On the other hand, there are those who say that 2025 has made them "stronger." They tend to be fans of warlike terms: "I knew how to defend myself," "I didn't give up," "I learned to fight"... And finally, the most traditional: those who have dedicated the year to getting to know and taking care of themselves. They are the usual suspects, the ones with the most experience, the masters of self-talk: they know how to listen to themselves and have a great conversation with themselves.

Taking care of ourselves is one of the main goals of the year.

We've normalized being the most important person to ourselves. And if we've spent all of 2025 taking care of ourselves, prioritizing ourselves, listening to ourselves… who has looked out for others? Have we stopped caring for each other? We've swallowed the rhetoric of the cryptobrosThe far-right mentality and the mercantilist vision applied to absolutely everything. Now everyone wants to be themselves, become their best version, and not have to consider anyone else for anything. Individualism has become the antidote to all ills. Are you tired? Do you feel bad? Do you have a problem? Go do things for yourself. For you and no one else. We want to cure capitalism with more capitalism. Capitalism of the self. And why aren't we suspicious of these messages that permeate everything? If they were truly revolutionary, would they take root so quickly? Wouldn't they encounter more friction?

The point is, it pays off. Since we're all personal brands, the self is profitable. We think we love ourselves more, but we talk about ourselves in financial terms because, above all, we invest in ourselves. Now, if we truly loved ourselves, we'd be willing to spend time on ourselves. And we don't. Now everything has to have a return: relationships, the hobbiesAnd if everyone dedicates time to themselves, with classes in bar or ceramics, doing journaling or skincare Every night, why do we still need to prioritize ourselves so much? Why don't we live in a mentally healthier society?

We are our most precious asset. We elbow our way to sell ourselves. And that's why we also compile a summary of what our year has been like. One I collect We take all our achievements, all our gains, for granted. We don't trust investing in anyone because we know we'll always have ourselves. We want guarantees, and with that determination, we succumb to isolation. "Contribute or step aside," "A relationship should always be 50-50." I feel sorry for that hostile environment, that blind conviction that "everyone is looking out for themselves," that lack of self-criticism, that idea that we are fragile beings incapable of carrying our own problems and, to a lesser extent, those of others. We believe we must be so strong because we've stopped believing we have people by our side willing to take care of us. And this betrays us, because it says that we wouldn't.

Our personal brand has become the most important thing.

I watch these New Year's reflections and resolutions with amazement, thinking that we would do so much more for ourselves if we were able to tell each other about them. If we could show each other that we have each other, that we support each otherI would feel so much more fortunate knowing that anyone around me could reflect on my year, because that would mean we've looked out for each other, cared for each other, and listened. I much prefer having my loved ones around me, rather than having myself to myself, and knowing that I can say, for example, to my friend how much he's grown emotionally this year, to my other friend how bravely she's made her dream a reality, to my partner how she hasn't left any goal unfulfilled, to my father how he's known that never. Perhaps I'll start putting this into practice.

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