A roadmap to growing better

The Balearic Islands now have a roadmap for transitioning toward a circular tourism system, conducive to societal progress. And this is no small feat. It's a turning point. Not only because this instrument—a pioneer in Southern Europe—offers us, for the first time, a structured and viable vision for how to rigorously respond to a fundamental question: how do we want to grow from now on? And the answer is clear: in a smarter, fairer, and more our own way. Because the wide range of assets, capabilities, natural and cultural resources, institutions, policies, and social dynamics that we have gathered over time around tourism is also the best way to demonstrate that the circular economy is not an abstract concept, but a tangible promise of progress and well-being.

He Traffic Roadmap Toward a Circular Tourism System: Horizon 2025-2035 It offers, for the first time, a clear direction for the next decade, with 187 concrete, viable actions aligned with a regenerative vision. It addresses water, energy, food, materials, mobility, and territory, but does so from an integrative perspective that excludes no one. Because here, every piece counts. Every agent is necessary. Every decision adds up.

The development of this roadmap has been a collective effort. More than seventy stakeholders from the region—companies, administrations, universities, and social organizations—have contributed to building it from a real perspective and with a vision for the future. Traffic roadmap towards a circular tourism system: its activating character.

It not only tells us what to do, but why and with whom to do it. It provides us with an architecture for action, but also a common mission: a new way of understanding development, not as an endless race, but as a shared, sustained, and regenerative construction. This means that transformation is not an external responsibility, but a shared one. And that the power of this roadmap It is not only in its technical ambition, but in its ability to align diverse efforts towards a common purpose.

The circular economy, understood in this way, ceases to be a label and becomes a strategy for progress. A way to improve competitiveness, reduce resource dependence, generate new business models, and, at the same time, protect what makes us unique as a region. Therefore, this roadmap It proposes not only operational changes, but also new roles for each actor: companies as developers of circular markets; administration as a generator of environmental conditions; universities as co-producers of knowledge; and civil society as the driving force of cultural change.

For all this to work, a structure is needed to articulate it. At Impulsa Baleares, we take on the role of broker of circular traffic, a key figure in major transformations, responsible for connecting actors, facilitating processes and ensuring that the deployment of the roadmap be real, not nominal. We will do this by activating co-creation spaces, promoting pilot projects, bridging initiatives, and building a monitoring system that will allow for open and ongoing evaluation, adjustment, and sharing of progress toward the circular transition on the islands.

This set –roadmap, governance, monitoring—constitutes the new strategic architecture for circular development in the Balearic Islands. And it marks a turning point. Because it's not about having a plan, but rather putting it into action. And doing so with a new culture of collaboration, distributed leadership, and shared ambition.

We are at a decisive moment. At a turning point. And if we are able to activate all the talent and innovation we already have in the region, if we know how to direct our efforts well and consolidate trust between sectors, we will be able to bring about what we call, without hesitation, a "super impact": a change that improves each organization, yes, but above all that improves the entire regional system. Our future.