Fernando Sansó: "Changing your style of dress in Mallorca is more difficult because of fears about what people will say."

ManacorFernando Sansó (Cala Anguila, 1999) lives between the Manacor coast and Palma. Despite being a geographer, he decided to pursue a career in fashion and went to Madrid to train. He has just launched the third season of Fashion MakeThe image consulting program that airs on Canal4 every Wednesday at 9 pm. We talked to them about colors, clothes, and the fear of changing their image without following trends.

Can you recognize when fashion became an important part of their life?

— I think I was born with a thirst for learning. And from there, I started noticing combinations and styles; I simply think I knew how to tell what looked good together and what didn't. As a child, my godmother or my mother, when they had to go out or to dinner, would ask my opinion on which dress was best or which color scarf would match. I paid close attention. I even knew when they had worn the same dress twice. Apart from that, the only family connection I see is that my godfather, Jordi Sansó, was a tailor.

And you even studied Geography afterwards...

— That's right, Geography at the UIB. You could say we're a geographer in love with fashion or an image consultant who studied Geography [smiles].

What is the main objective of image consulting? What is the first thing you do or ask of the people who hire you?

— The goal is to reinforce the person you already are. It's about aligning the personal image you see in the mirror with the one you carry within. It's true that it can sometimes be a long process, but the only person who can change it is you. We dress introspectively because we don't dare to show who we truly are through fashion. When you achieve this, your life improves.

Is there a physical transformation plan as well?

— Haircut or hair color in some cases… but I don't go by size because it goes beyond a size, I want my clients to be themselves.

Does living on an island or in a town make the process more complicated?

— Living on an island obviously has many positive aspects, but it also means that fashion trends arrive a little later, or rather, that most people adopt them later for fear of being judged. I always say: on gray days, wear colorful sweaters. I think image has that power over us.

Will she also advise men?

— During 2025 I have also had men who have needed my support, yes.

Anyway, I suppose it adapts to the person and their circumstances.

— I offer a complete service, but I'm flexible, of course. People think I'll dress them in my own colors, but that doesn't have to be the case. Sometimes we have to start with the basics, but make sure they match the person's personality, and then move on from there.

What is the process? Are there a series of marked steps?

— I start by doing a style analysis, a colorimetry study to find out the color combination that can best suit the person, depending on their skin or hair color.

What if you ask artificial intelligence?

— If you ask the GPT chat, we're off to a bad start, because it will be able to analyze your physical characteristics, but not your emotional ones. Next, we move on to an analysis of your face and figure, and finally, we can look at what's in your wardrobe. With what the client already owns, we can create hundreds of successful combinations. Going shopping is the last step; often, it's just for a few specific items.

Does it cost a lot? Is it an expensive service?

— I always say it's a long-term investment. If you start selling what's already in your closet, you'll make more money than you'll spend on new clothes. In the end, you save money and headaches.

Wouldn't it be 'enough' to just follow current fashion?

— It's a mistake not to listen to ourselves and just follow trends for the sake of it. Burgundy, for example, isn't everyone's cup of tea, even if it's fashionable, so you won't wear it. Likewise, there are fabric trends that just aren't for you… we're very strict about that.

Suddenly, at the end of the Geography class, did you leave from Mallorca?

— I haven't used Geography for anything yet. I wanted to go abroad, so I went to Madrid to do a master's degree in consulting and styling, and I stayed for a while, training mainly in strategic consulting. After that, I took a sales course, a personal branding course, and a styling course.personal shopping…

Does the profession impose a limiting factor?

— Of course. A woman who works in an office and another who works for a landscaping company, for example, don't have the same goals and, therefore, will dress differently. Analyzing the street and being observant is very useful for noticing many things and being able to apply that knowledge.

Are there any 'forbidden' color combinations? Black and blue, perhaps?

— If you like black and blue together, go for it, you'll pull it off. You don't have to be elegant at every moment of life; obviously, you need a certain standard, you can't be dirty or wrinkled... but ripped jeans can be elegant for everyday wear... but not for a New Year's Eve gala; I mean, everything has its place and its time.