Constança Ramis (Co.torrita): "Making content in Catalan connects with the people here"

PalmThe content creator Co.torrita (Constança Serra) started posting on social media after returning to Mallorca, having lived abroad for two decades.

This return also marked a moment of life change: with a more stable and adult routine, she felt the need to find her own space to create and express herself. Until then, her professional career had been mainly linked to office work, where, as she explains, she missed the feeling of direct impact from what she produced. Also noticing a lack of informative content about Mallorca, she decided to start this project, which over time has brought her recognition and opportunities she wouldn't have imagined, such as awards and interviews.

Despite this, she is not currently dedicated to it professionally. After a period as a freelancer, which she describes as very enriching but also distant from the essence with which she had started, she has opted to return to a model closer to her beginnings. She now works as an economics technician and maintains content creation as a more free and personal outlet for expression, regaining its character as a hobby.

One of the distinctive features of her project is her commitment to Catalan. Although she initially considered combining it with Spanish and English —languages that are part of her daily life—, she soon realized the impact and connection generated by creating content entirely in Catalan. This decision was also linked to defining her audience: a close community, made up of people from Mallorca with whom she shares references and spaces, and with whom she feels identified.

The linguistic choice, however, has not been without difficulties. The content creator regrets having received negative comments, both on social media and in her closest circle, where some people questioned her choice because it could limit the reach of the content. She has even lost followers from the island due to attitudes she describes as Catalanophobic. Despite this, she is satisfied with the community she has built and defends that any creative project must be coherent with the audience it aims to reach.

Her content focuses mainly on Mallorcan popular culture, an area she considers inseparable from the Catalan language. Therefore, she argues that doing so in Catalan is not only coherent but also a way to contribute to its normalization and vitality. In this sense, she believes that institutions should also support initiatives that strengthen their own culture and language, especially in a context she describes as difficult due to the pressure and hostility they often suffer.

Regarding the future of Catalan, she avoids alarmist discourse and opts for a more everyday reflection: she invites us to ask ourselves why not use Catalan in everyday situations, especially with people who know it or could understand it. For her, this simple gesture can be key to fostering its social use and reinforcing its presence in daily life.