Hoteliers want to attract new markets like Canada to extend the tourist season.
For the president of the employers' association, expanding into other markets "has nothing to do with the saturation narrative," but rather are "totally different" things.
PalmThe Hotel Business Federation of Mallorca (FEHM) announced this Thursday that it intends to seek out new markets, such as Canada and the Middle East, to further extend the tourist season.
As explained by the executive president of the employers' association, María José Aguiló, in statements during the conference "Where is the competitive tourism industry that adds value heading?", the new airlines opening up, such as Canada or cities like the Middle East, are an opportunity to start working.
"It's an opportunity to start working to gain a better understanding of these markets, of the customers, of their needs, and prepare to respond to them," she said.
The aim is also to consolidate Mallorca's position compared to the most competitive destinations, such as Croatia, Turkey, and Greece, among others, and to present tools to understand and adapt to the source market.
For Aguiló, expanding into other markets "has nothing to do with the saturation narrative," but rather are "totally different" things. For example, she argued, the new line opened to the United States has not only attracted tourists to the island, but has also benefited residents who have been able to travel.
"All the markets being incorporated are coexisting and are contributing, some, to the lengthening of the season," she emphasized.
In this sense, according to Aguiló, the objective is to identify opportunities for the low season and find markets that can be a repository of clients during the low-season months when it is more difficult to maintain activity.
Asked about the number of hotels that will be open for the winter, Aguiló specified that the data will be provided at the World Travel Market, but noted that "there will not be very substantial variations" compared to the previous year.
European Markets
Coral Travel's operations director for Germany, Austria, and Switzerland, Koray Çavdir, explained that there are 60 potential markets in Europe and identified Poland, Austria, and Switzerland as the "most interesting."
During the event, he continued, "opportunities to unlock Mallorca's potential in new European markets" will be explored. "There is still a lot of potential to grow in certain European countries," he considered.
Tourism expert Yolanda Perdomo highlighted the event, the objective of which was to explain what competitors are doing, what opportunities Mallorca has, what is changing in the consumer sphere, and how to overcome seasonality.