"It will be the best year in the history of Magaluf"
Gabriel Escarrer highlights the transformation of the area that has changed people's vision of the tourist destination
PalmaThe president and CEO of Meliá Hotels International, Gabriel Escarrer, has assured that he expects Magaluf to have "the best year in history" in 2026 and has highlighted the transformation of the area in recent years. "I can assure you, very cautiously, that everything seems to indicate that we will have a great tourist season and Magaluf will have the best year in history," he said this Wednesday at the inauguration ceremony of the second phase of the Gabriel Escarrer Julià promenade.
The president of Meliá has valued very positively the public-private collaboration that has made it possible to transform the destination, and has underlined that Magaluf "has stopped being in the headlines with a pejorative character". "Now people talk about Magaluf as the great reconversion," he stressed.
Likewise, he recalled that at the end of last season British travel agencies visited the area and "spotted the transformation of Magaluf". "The comments were extremely positive", he highlighted, before adding that the destination is now "reaping the rewards of the work done in recent years".
Finally, he also remarked on the public-public and private-private collaboration to achieve the transformation of the area, as well as the extension of the season. "We have all united in this commitment to quality and reforms", he added.
In this sense, he applauded the extension of the tourist season, as well as indicating that this will be the longest, and that this will mean jobs will be generated for 9 or 10 months.