New record for tourists in the Balearic Islands, approaching 19 million visitors

PalmThe Balearic Islands ended 2025 with almost 19 million tourists, mainly international, and a 4.9% increase in tourist spending, reaching 23.446 billion euros, according to the report. Economic situation in tourism 2025 and outlook 2026The figures, presented at Fitur by the Vice President of the Balearic Government and Minister of Economy, Finance, and Innovation, Antoni Costa, show that the tourist rate rose by 2.1%, with international tourists playing a key role, reaching 15.5 million in November, while domestic visitors totaled 3.3 million (1.4% less than in 2014). Record numbers have fallen year after year since 2013, when 17.8 million people visited the Islands, a figure that was shattered in 2014 with 18.7 million visitors. The Government highlighted the "evident deseasonalization" of the Balearic Islands as a tourist destination, as growth has been more pronounced during the off-season months than during the peak season. The increase was 7.1% in the off-season and 0.7% in the peak season.

Regarding tourist spending, the government forecasts a 4.9% increase in 2025, reaching €23.446 billion, and that this trend will continue in 2026, reaching nearly €24.670 billion. According to Costa, the data shows that the islands are experiencing more significant growth in value than in volume. "We are at record levels of tourist spending, and the average will continue to grow in 2026," he emphasized, reiterating the need for "triple economic, social, and environmental sustainability." As for the average length of stay, the downward trend continued in 2025, with an average of 6.2 days, a decrease that is also expected this year, with the government forecasting 6.1 days. The government has emphasized that these figures have a "powerful impact" on the Balearic Islands' labor market, where employment in the tourism sector grew by 1.4% year-on-year in the third quarter of last year. Record highs have been reached again with 219,606 registered workers, a 29.8% increase compared to 2016. Currently, tourism accounts for 34.4% of registered workers in the Islands.