'The Ibiza Final Boss,' the viral British artist who embodies cat-eating tourism
The protagonist of the video, which has accumulated more than 26 million views on TikTok, is Jack Kay, a young man who, as a result of his success on social media, has been hired by brands to DJ.
PalmWith a mushroom haircut, flashy sunglasses, a black tank top, a gold chain, and a checkered beard. With basic dance moves and a thuggish expression, Jack Kay, known as 'The Ibiza Final Boss', has become a viral phenomenon thanks to a seven-second video that has taken social media by storm.
The comments box of the original post, by Zero Six West Ibiza, exploded at the Brit's tactics. Among many ironic quips, they comment on what he represents for Ibiza: the most hedonistic cat-tail tourism. Currently, the post has 26 million views and more than 33,600 comments on TikTok.
His nickname, 'The Ibiza Final Boss', was the brainchild of user Ben Crocker and refers to the attraction that this Balearic island exerts on tourists looking for partying and alcohol as the main experience during their holidays, whether in Ibiza itself, in Arenal, or in Magaluf.
The phenomenon hasn't gone unnoticed in the professional world either: the final enemy of Ibiza—this could be a translation of the nickname—has begun to embrace his newfound fame, doing advertising for brands and even performing as a DJ in renowned clubs on the island.