Agama: now they will graze the chalets

It was clear for months that Agama wasn't going to end well. And so it was. One of the emblems of the island's agribusiness is going under.One more peak, the question is as simple as it is demoralizing: how can a product of the land in a country that constantly asserts its identity not be viable?

Wine and, to a lesser extent, olive oil have managed to be the only products for which people can demand a fair price. Livestock farmers and the dairy industry have not. We talk a lot about proximity, local produce, and regional products, but a population of one million, some fifty hotels with prices exceeding 2,000 euros per night, and villas renting for 20,000 euros per week, haven't been enough to sustain even a small industry.

We had no doubt that there's a gap between what's said on social media and what actually happens. If the mention of the local product by each... Instagrammer If every publicity campaign on the subject put out by an institution had been converted into a liter of Agama milk, we'd have a thriving industrial powerhouse today. But no, it didn't turn out that way. When it comes to buying the cheapest milk, price is the deciding factor. You can find milk for €0.70, instead of €1, and you have to search for it. This is the difference between dedicating the countryside to food production and gradually abandoning it.

Agriculture and livestock farming create food and landscape, culture and territory. Now, to make matters worse, the Consell de Mallorca has found a way to distribute more tourist accommodations through a lottery. It's not something we should stop now. With a bit of luck, there will be some in the countryside too; however, there are no cows anymore. Now the villas will graze.