Catalan grows (where we didn't think so)

Fortunately, not all news is bad regarding the language: a few days ago, a report prepared by Accent Obert (formerly Fundació puntCAT) and La Fera based on data from the portal Llista.cat, which collects the names, fields, and activity of the main content creators in Catalan, revealed that the consumption of content in our language in 2025 increased by 71.7% compared to the previous year, with 2,759 views.This is the first time that data can be compared with an older reference, as it is the second edition of the study based on the activity of influencers on Instagram, YouTube and Tiktok, and it has also been known that the volume of publications has grown by around 31%. In one year! This can mean several things: on the one hand, that content creation is growing and advancing steadily, and on the other, that it has an even greater public response than this increase. Surely, initiatives such as the scholarships from the Department of Linguistic Policy of the Generalitat de Catalunya have a lot to do with this increase, or L’Aferrada, the meeting space for content creators from the Catalan Countries that the Obra Cultural Balear has been organizing for two years. Finally, it seems that the digital ecosystem in Catalan is starting to gain momentum, and the best of all: people are responding, they are there.Regarding platforms, while TikTok is the one growing the most (with a 57% increase in posts) and YouTube shows signs of fatigue, Instagram is the one leading the ranking for both posts (55%) and views (with 69%). Without leaving this network, the names of island influencers and content creators that come to mind no longer fit in one hand: there is @parlars_mallorquins, where Joan Moñino speaks about language, traditions, and identity; there is @co.torrita, a regular collaborator of Moñino and recently received a special mention, along with him, at the Isabel Coll awards from JSIB; there is @suau_morro and their profile for the dissemination of history and traditions with a marked self-centered tone; @herboloco, a space dedicated to botany, ethnobotany, and rural culture; @entrefonesineurones, with content on history, art, and science from the Balearic Islands; the always interesting and lively @juliameridac and her day-to-day life, between books, music, flowers, and outfits; the conversational podcast @anamfent.podcast, with Neus Gil and Aina Segura… And I could mention many more.Finally, we can say, as has been happening for some time in fields such as literature and surely music, that Catalan is growing and conquering new spaces. And it is, in this case, in a strategic area for generational transmission and for social use among young people, such as platforms and social networks. The content is there, it's improving, it's growing. The creators and influencers are there. Now, all that's left is for people to pay them the attention they deserve and give them our support. It's simple: follow them, comment on them, recommend them, find out more about them…