Court seeks more tourists in Canada and Abu Dhabi

PalmThe board of trustees of the Palma 365 Tourism Foundation – chaired by the Mayor of Palma, Jaime Martínez – approved its 2026 action plan this Monday. The plan aims to attract more tourists and consolidate markets such as Canada and Abu Dhabi, according to a statement released by the organization, which also emphasizes the need to capitalize on new tourist routes. The Palma City Council (Cort) also intends to strengthen Playa de Palma's position as a leading tourist destination. The Foundation's budget for next year will be €1,529,070, €100,000 more than in 2025. The Foundation's manager, Pedro Homar, highlighted that the organization will maintain a "continuity" approach next year and explained that priorities include tourism initiatives for residents (without specifying any concrete measures), universal accessibility, and the digitalization of the destination. This budget will fund tourism promotion in strategic markets, tourism quality projects, accessible tourism initiatives, and an updated website. visitpalma.com

Homar also highlighted the agreements reached with Afedeco, Pimeco, the travel agency association Aviba, and Essentially Mallorca. According to the manager, "2026 will be a key year for consolidating wide-haul markets," while Mayor Jaime Martínez pointed out that the action plan "is fundamental to continue positioning Palma as a sustainable and competitive tourist destination." Martínez emphasized that the City Council is committed to culture, sports, reducing seasonality, and innovation to "generate benefits for the municipality and its residents."