Punky signs with RCE Mallorca as mascot and sponsor after a viral campaign

PalmRCE Mallorca has announced a very unique addition for this final stretch of the season. Punky, the popular vanilla ice cream from La Menorquina, joins the club as the "12th player" and official sponsor until the end of the course, in an action that combines marketing, nostalgia, and virality.

Although it will not be part of the playing field or wear an outfit, Punky's presence is intended to reinforce the club's image and liven up the atmosphere in the stands at a key moment in the competition.

The signing comes after a viral campaign driven on social media that has helped to regain the popularity of this classic ice cream, which now also returns linked to professional football. The brand itself announced it in an advertisement with RCE Mallorca: “Star reinforcement: Punky arrives on loan. He comes to help us heat up our inferno even more. He will accompany us as a mascot until the end of the season as the 12th player and official sponsor.” With this initiative, La Menorquina and RCE Mallorca are reinforcing their collaboration and opting for an advertising action that transcends the sporting field and connects with the public through popular culture and the memory of an iconic product.