'La Balanguera' will play this Friday in all Eroski establishments in Mallorca
The supermarket chain will play the anthem of Mallorca at 12 and 8 PM in all establishments on the island
PalmaThe Eroski supermarkets in Mallorca will join this Friday, May 29, in the great simultaneous singing of La Balanguera promoted by the Obra Cultural Balear (OCB). The chain will play the anthem of Mallorca over the public address system at 12 p.m. and 8 p.m. in all establishments on the island, with the aim of contributing to the commemoration of the centenary of the musical premiere of Joan Alcover's poem with music by Amadeu Vives.
The initiative is part of an unprecedented mobilization that, according to the OCB, will involve all the municipalities of Mallorca and more than 300 cultural, educational, and social entities. The entity has defined the call as a "great collective celebration of Mallorcan culture, language, and identity," and has invited citizens to join this simultaneous interpretation of La Balanguera, one of the most emblematic pieces of the island's cultural heritage.