25/07/2025
Escriptor
2 min

Suddenly, a surprise at Port de Sóller, and with surprise, alarm, and dismay: the tourist season, alas, is not as good as in previous years. Journalists specializing in flight, overnight, and expense reports rush to gather the statements of the owners of the piece. Here, a restaurateur laments having had to lay off five waiters (he laments it for himself, not for the five waiters): "I've gone from having no workers to having more." There, another owner questions the customs and habits of the tourist crowd: "There's a record number of arrivals at the airport, but they spend less than other years. Perhaps they buy one?" sandwich and they take it to the beach, instead of having lunch in a restaurant..." Some, if not quite a few, of the tourists who visit us are more inclined to take liquid or inhaled drinks to the beach, rather than solid ones. It's a bet that a good part of the tourism sector made many years ago (and still today it links the name of '). Embellish it as much as they want, but this is still the reality. hostages. And two, the decline could be explained as a consequence of "the social and media campaigns against tourism". has been so exaggerated, so disproportionate and out of tune (from a huge campaign, this one, of advertisements wishing tourists happiness here, to calling the young people of Arran Nazis and terrorists, including headlines threatening them with police and judicial persecution), that it has ended up giving more of an account of the decline in the local anti-capitalist slump.

If they want to find answers to their concerns, perhaps our tourism entrepreneurs They could look at a document presented a few days ago, by BBVA Research, which refers to the first half of 2025 for the Catalan economy, but which focuses on a fact that occurs there, namely average overnight stays per tourist, which could suggest a feeling of exhaustion of the current model. A feeling that is reinforced by the lack of qualified personnel (this is the consequence of decades of pushing young people to abandon their studies early, also from vocational training) and by the effects on the labor market, and on the quality of the tourist offer, of the growth that comes to the Balearic Islands, as in Barcelona, looking for work in the hospitality industry, even if they have no idea). In short, mass tourism could be suffering the consequences of its own excesses.

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