Criticism of gentrification and support for Palestine: this is the new poster for Much de Sineu 2025.

PalmThe new poster for the 22nd edition of the Mucada de Sineu attacks gentrification and overcrowding. A work by Macià Puiggròs (Massay Fotografia), the image depicts a seemingly everyday scene, but one in which the town has been transformed into a theme park filled with parody franchises like 'MUCAdonald's,' 'Starmuchs,' and 'Muceling Airlines.'

The work depicts two central figures—Much and Mucha—walking down a street where several children are holding signs reading, "We don't want to be outsiders in our home." The image also nods to the international situation with the slogan "Free Palestine." To one side, two people dressed in Legion uniforms and shorts are smoking casually.

According to Tot Pla, in addition to the image of the first Much that came down from Mount Reig in 2004, the poster also includes a space for the controversy of the year in popular culture, the appearance of a copy of the demon of Montuïri, from Banya Verda, in Llucmajor with the name of Banya Foc. Of course, with the sign 'Los del Much bite They copy', stolen from the Cosso de Felanitx by one of the characters who will be giving the opening speech in the town of Quíbia this year.

On his social media, Puiggròs writes that his proposal referred to the fact that the "physiognomy of the towns is changing: A silent gentrification is replacing the usual businesses and transforming street life." "I'm especially excited about those harvests where I can give free rein to my imagination and create scenes that come from the head and the heart," he writes. He explains that the Muchal Foundation has allowed him to play with "the faces and make some social criticism." He mentions the musical group Ánimos Parrec because the spark of the idea came to him while listening to the song. Expate.