L'Aferrada premieres a 600 euro prize for the best video about the meeting of creators in Catalan

L’Aferrada wants content creators not only to be the stars of its meeting but also those responsible for explaining it. For this reason, the Obra Cultural Balear (OCB), the entity promoting the event, has for the first time announced the Premi Aferrada 2026, which will award 600 euros to the best vertical video about the fourth edition of the meeting of digital content creators in Catalan, scheduled to be held in Mallorca on November 28 and 29.

The competition is open to all adults who register for any of the L’Aferrada 2026 activities, regardless of whether they are professional content creators. Event speakers may also participate. The goal is for attendees to explain, summarize, or even critique the event from their own perspective.

The format is open. Chronicles, summaries, interviews, or pieces combining different narrative resources may be submitted. The conditions are that the videos must be vertical, produced in Catalan, self-produced, and must not exceed three minutes in duration. The organization notes that this is not a time limit that must necessarily be reached, but rather that each participant should adjust the duration of the video to what they wish to explain.

To be eligible for the prize, the reel must be published on a personal Instagram or TikTok profile before December 4 at 11:59 PM. Posts must include the hashtag #PremiAferrada2026 and, in the case of Instagram, mention the account @aferradacat. On TikTok, it will also be necessary to add the hashtag #Aferrada2026. Each participant may only submit one video.

The jury will consist of Laia Carrera, director of L’Aferrada, and Òscar Piera and Eugenio Viñas, members of the Content team. The evaluation will take into account narrative originality, creativity, and the technical quality of the proposals. The verdict will be made public on December 11 through the meeting's official channels. The prize may remain unawarded, and the jury will also have the possibility to grant up to two special mentions.

With this initiative, L’Aferrada aims to incorporate the perspective of the creators themselves into how the event is narrated and to have the participants' audiovisual pieces become part of the event's story. The full competition rules can be consulted on the organization's website, www.aferrada.cat.

A reference meeting for creators in Catalan

L’Aferrada reaches its fourth edition this year, consolidated as a meeting space for digital content creators in Catalan. Promoted by the Obra Cultural Balear, the initiative has brought together creators, companies, platforms, media outlets, institutions, and cultural entities from the different Catalan-speaking territories in the three previous editions.

This year's edition is supported by the Generalitat de Catalunya, the Ministry of Culture, Accent Obert, the Catalan Corporation for Audiovisual Media-3Cat (EVA), and the Institut d’Estudis Baleàrics. Other collaborators include Òmnium Cultural, Acció Cultural del País Valencià, the Toni Catany International Photography Centre, the Government of Andorra, Quely, Estrella Damm, the Fundació Casa Planas, AMIC, Ensaïmada de Mallorca, and the DO Sobrassada de Mallorca.

IB3, ARA Balears, dBalears, Ona Mediterrània, the Catalan News Agency, the Andorran News Agency, Ràdio Arrels, Tresdeu, Diari La Veu del País Valencià, and El Nacional are the official media partners of the event.