Damm will maintain the traditional Laccao recipe, as a 100% Catalan product

PalmDamm has announced that, after the closure of the Agama factory in PalmaLaccao will be produced entirely in Catalonia, but its traditional recipe will be maintained. Furthermore, the company has also confirmed that there will be no changes to the production volume of this traditional Balearic Islands beverage, nor to its marketing or distribution. The only change is that, from now on, Laccao, one of the flagship products of the Balearic Islands' industry, will be... a 100% Catalan product.

Since Damm bought AgamaLaccao has gradually lost its roots in the Balearic Islands. First, the production of beverages sold in glass bottles was outsourced, and then production began to be done locally. milk from outside the ArchipelagoAll of this has meant that, at present, the only thing that remains of traditional Laccao is the recipe. None of the other parts of the process (ingredients, labor, company location, etc.) will have any connection whatsoever with the Balearic Islands.

It should be noted that currently around 80% of Laccao was no longer made in the Balearic Islands, but with the definitive closure of Agama, the disappearance of the Balearic Islands from the Laccao brand and everything surrounding it is now absolute.

Laccao's disassociation from the Balearic Islands

Agama, on its website, emphasized that "Laccao has maintained its DNA: the characteristic whitish color of the milk that blends with the brown of the cocoa, and the dense, white cream sediment that certifies the quality of the milk from Granjas de Mallorca." However, this DNA experienced a turning point in 2021, when Damm took full control of Cacaolat (which includes the Laccao and Letona brands) and moved production of the bottled milkshake to Catalonia. The move was justified with the promise that manufacturing would return to Mallorca once the bottling plant's renovation was completed. However, this prediction never materialized, nor will it after the closure of Agama's factory in Palma. Thus, bottled Laccao has not been produced on the island for more than four years. As for the tetrabrik format, the drink has continued to be produced in Mallorca, although at a lower level than in previous periods. However, none of the formats will now be produced in the Balearic Islands. Furthermore, two years ago Damm sold its 50% stake in Cacaolat to Idilia Foods. Idilia also produces products such as ColaCao Energy, ColaCao Shake, and Okey. With this alliance, both companies have formed one of the leading groups in the milkshake sector, so Laccao is now produced within the same corporate structure that produces ColaCao.