Eroski reinforces its commitment to local products with its Easter campaign

PalmEroski presented its special Easter campaign this Friday in Palma, focusing on typical and local products from the Balearic Islands. During 2025, the chain sold 283,000 traditional sweet breads and pastries, a 3% increase compared to the previous year. Total sales of local Easter products reached €3 million, 8% more than in 2024. Eroski has made available to customers all the necessary ingredients to prepare these specialties at home: flour, lard, jams, angel hair (a type of sweet pumpkin preserve), eggs, oil, oranges, and sobrasada (a type of cured sausage). Also available are owl-shaped sweet breads, sweet meat and pea pastries, chicken curry, tuna and pea pastries, as well as the traditional crespells (a type of fritter) and rubiols (a type of almond cookie).

During the presentation, which included a tasting, attendees included Alfredo Herráez, director of Eroski in the Balearic Islands; Joan Llabrés, director general of Agri-food Quality and Local Products for the Balearic Government; Pilar Amate, councilor for Economic Promotion of the Council of Mallorca; and other representatives from the sector, as well as local producers. The chain's data also reflects the growing interest in local products: 3,500 Balearic sausages, 205 tons of local potatoes, citrus fruits worth €280,000, locally sourced vegetables worth over €800,000, Protected Designation of Origin (PDO) products (€530,000), and wines with PDO and Vino de la Tierra designations (€340,000) were sold.

"Customers value our commitment to Balearic products and the islands' traditional cuisine," stated Alfredo Herráez, who emphasized the collaboration with suppliers and institutions to continue strengthening local ties and roots.