'What Color is Life?' EROSKI's new charity campaign to benefit Projecte Home
Fifteenth edition of the summer charity campaign to benefit this organization that supports people with addiction problems.
PalmEroski and Projecte Home Balears presented today in Palma de Mallorca "What Color is Life?", the fifteenth edition of the summer charity campaign benefiting this organization that supports people with addiction problems.
The initiative, launched every summer in all Eroski supermarkets in the Balearic Islands, consists of offering customers a personalized item in exchange for a one-euro donation. This year, it's a coloring booklet with drawings by Melicotó, an island brand that creates products with a local identity and that wanted to collaborate with this charitable initiative.
A total of 40,000 copies of this booklet will be distributed to all Eroski supermarkets in the Balearic Islands, with the aim of matching the campaign's strong response each year. All donations raised by Eroski through this initiative will go entirely to Projecte Home Balears.
With this donation, the booklet highlights the possibility of "giving color to the daily lives of people who have experienced shades of gray." For fifteen years, Projecte Home and EROSKI have collaborated to help these people. By coloring this booklet, we can help give these people's lives a different color.
The campaign presentation was attended, among others, by the general manager of Eroski in the Balearic Islands, Alfredo Herráez; the president of Projecte Home Balears, Jesús Mullor; and Javi Torrado, from Melicotón. Projecte Home Balears works daily on research, prevention, and treatment of addictions, as well as on the training and integration of people at risk of social exclusion. During 2024, it served nearly 3,000 people through its various facilities.
